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If you’re planning a trip to Iceland, here’s something most first-timers underestimate: the rental car is often the single biggest line on the budget. Hotels and tours you can scale up or down, but a car is a car — and in Iceland, you’re going to want one. The Ring Road, the South Coast, the Volcano Way, the Westfjords, even a long weekend in Reykjavík with a side trip to the Reykjanes lava fields — none of it works properly without your own set of wheels.

Aerial view of Hekla volcano rising above vast volcanic desert plains in South Iceland, with a snow-capped summit and dramatic lava fields in the foreground
Hekla, one of Iceland’s most feared volcanoes, looms over a sweeping volcanic desert — a stark reminder of the raw power that shaped the Volcanic Way. Photo: Þráinn Kolbeinsson.

So I’m pleased to welcome a new partner to the magazine: Lava Car Rental. From now on, my readers get 5% off the vehicle price when booking through the link below.

Why Lava Car Rental

I don’t take on partners lightly. Lava Car Rental ticks the boxes I care about when recommending a rental company:

Book a hotel and a flight to Iceland

Local and family-owned. They’ve been at it since 2016 and have taken home the World Travel Awards title for Iceland’s Leading Car Rental Company three years running (2023, 2024, 2025).

Five minutes from Keflavík Airport with a free shuttle that runs according to your flight schedule. You land, you ride, you drive. No detour required.

All the important insurance is included out of the box — CDW, Super CDW, gravel protection, theft, and third-party liability. Anyone who’s rented in Iceland before knows how quickly add-ons stack up. Lava bakes them in.

No young driver fees from age 20, no hidden charges, no deposit, and unlimited mileage. That last one matters more than people realize — Iceland is bigger than it looks on the map.

A proper fleet: economy hatchbacks, 4x4s for the F-roads, campers if you fancy sleeping under the midnight sun, and electric cars (the charging network is finally good enough).

Trustpilot has them at 4.5, based on over 3,000 reviews. Google rates them at 4.6 out of more than 4,000. That’s a lot of happy travelers.

Aerial view of Skógafoss waterfall cascading over lush green cliffs in southern Iceland, a stunning place to cool off in Iceland during the summer, surrounded by dramatic highlands under a cloudy sky.
Skógafoss waterfall thunders down amidst Iceland’s vibrant summer landscape—a perfect place to cool off in Iceland along the scenic South Coast.

How to claim your 5% discount

To make sure the discount applies and the booking is tracked properly, use this link:

👉 Book with Lava Car Rental — 5% off
The promo code is already baked in. Pick your dates, choose your car, and you’re set.

Disclosure: Lava Car Rental is an affiliate partner of Stuck in Iceland. If you book through the link above, I earn a small commission at no extra cost to you. It helps keep the magazine running — thank you.

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