Since 2012, I have built this magazine one conversation at a time. In 2019, I had the idea to create win-win situations for my readers, subscribers, and Icelandic travel companies. For most of the Stuck in Iceland partners you see below, I approached them myself — usually by email, sometimes in person — always asking the same question: would you offer my readers a discount they can’t get anywhere else?
More than fifty Icelandic operators have said yes to being Stuck in Iceland Partners. Camper van companies, car rentals, helicopter companies, spa owners, owners of whale watching companies, glacier guides, a horse stable, a language school, and even a Viking storyteller. They are not sponsors in the magazine-advertising sense. They are working Icelandic businesses, run by people I know, and every discount code on this site was negotiated directly with them for Stuck in Iceland subscribers.
I don’t take on partners I wouldn’t recommend to a friend visiting. If a company goes downhill, it is removed from the list. That’s the whole vetting system, and it has worked well enough since I started offering the codes in 2019.
Here is who they are and why they are on the list.
Camper van rental
Go Campers. Reykjavík-based, family-owned, and one of the easiest camper rental experiences I’ve sent readers to. Their fleet runs from compact two-person vans to proper 4×4 campers that handle the F-roads. Ten percent off for subscribers at checkout.
Happy Campers. The most well-equipped vans I’ve seen in Iceland — proper heaters, a good kitchen kit, and a winter range that means you can actually use them in October and March. Popular, so book early. Five percent off.
Konvin Car Rental. A smaller operator with pickup at Keflavík Airport, campers, and regular cars both. Ten percent off — a good choice if the bigger names are sold out or you want a straightforward booking with no upsell.
Car rental
Europcar / Holdur. Iceland’s largest fleet, running the Europcar brand in the country. Wide range from regular cars to SUVs and electric vehicles. Ten percent off — useful when you want predictable quality from a name you recognize.
Go Car Rental. Reykjavík-based, economy through 4×4. Ten percent off. The people who run it are the same ones who answer your emails, which matters when your plans change.
Clothing rental
Iceland Cover. Outdoor clothing and gear rental for visitors who’d rather not buy a parka they’ll wear once. Helpful if you’re flying in light. Ten percent off.
ATV and buggy tours
Safari Quads Reykjavík. ATV and buggy tours starting from Reykjavík. Convenient if you want a half-day adventure without a long drive out of the city. Five percent off.
Volcano ATV. Based in the Westman Islands, with volcanic landscapes and coastal routes — different terrain to what you’ll get on the mainland. Ten percent off.
Icelandia. Runs several tours I’ve partnered with, including the DC-3 plane wreck ATV ride on the South Coast, a glacier panorama hike, and a Golden Circle and Fontana spa combo. Ten percent off across all tours.
Geotravel. Based at Lake Mývatn in the north. Buggy tours, Super Jeep, snowmobile, ice cave — they know the north side of the country like their own back garden. Ten percent off.
Caves, lava tunnels, and ice tunnels
Caves of Hella. Man-made caves in South Iceland with a strange, peaceful atmosphere. One of my personal favorites — smaller operation, proper storytelling. Ten percent off.
The Lava Tunnel. An easily accessible lava tube about thirty minutes from Reykjavík. A good family option if you want underground Iceland without strenuous hiking. Ten percent off on standard tours.
Into the Glacier. Man-made ice tunnels carved into Langjökull glacier. Unique setup — you won’t find anything quite like it elsewhere in the country. Ten percent off.
Glacier tours
Sleipnir Tours. Monster truck tours on Langjökull. Twenty percent off, which is generous for this kind of experience, and the vehicles are genuinely impressive to ride in.
Arctic Adventures. Long-running Icelandic adventure outfit. Glacier hikes on Sólheimajökull are their bread and butter. Ten percent off.
Guided and private tours
Highland Base. Runs the Kerlingarfjöll area in the central highlands — Super Jeep tours, hot baths, and overnight stays. A proper highland experience without needing your own F-road vehicle. Ten percent off.
Midgard Adventure. Based in Hvolsvöllur, they run Þórsmörk and Landmannalaugar trips. Genuinely outdoorsy crowd who know the south and the highlands. Ten percent off.
Glaciers and Waterfalls. South Coast day tours with a glacier hike and a Sky Lagoon finish. Fifteen percent off — good value for a long day.
Hidden Iceland. Private day tours with experienced guides across the country. A good fit if you want tailored rather than scheduled. Ten percent off.
Moonwalker Private Tours. Super Jeep, Golden Circle, and glacier private tours. Quiet operation, straightforward booking. Fifteen percent off.
Borea Adventures. Hiking, cycling, and kayaking in the Westfjords. If you’re heading up there, they’re one of the few serious operators around. Ten percent off on land-based activities.
Helicopter tours
Volcano Heli. Small helicopter company in Reykjavík focusing on volcano and glacier flights. I interviewed their customer service manager, Helena, recently — you can read that on the site. Ten percent off.
Helicopter.is. Iceland’s longest-running helicopter tour company. A broader catalog of routes, if you want options. Five percent off.
Horseback riding
Íslenski Hesturinn. The name means “The Icelandic Horse.” Stable just outside Reykjavík, two-hour rides through the volcanic landscape. Twenty percent off — ten percentage points better than their standard online discount, which is worth noting.
Northern Lights tours
Elding. Northern Lights boat cruise from the Old Harbour in Reykjavík. They also run whale watching from the same dock, and the same code applies there, too. Ten percent off.
Gravel Travel. Off-road aurora hunting with a photographer included. Smaller group, Jeep-based, much better than big coach tours if you care about pictures. Ten percent off.
Paragliding and zipline – Stuck in Iceland Partners
True Adventure. Tandem paragliding over Vík in South Iceland, plus a separate zipline tour nearby. Ten percent off on both.
Mega Zipline. A longer zipline ride, Monday to Thursday bookings only for the discount. Ten percent off when you book online.
Rafting, diving, and snorkelling
Arctic Rafting. White-water rafting and kayaking on Icelandic rivers. Classic Icelandic adventure — cold water, serious fun. Ten percent off.
Dive.is. Snorkelling and diving, including the famous Silfra rift at Þingvellir where you are literally floating between two tectonic plates. Ten percent off.
Whale watching
Elding. Iceland’s original whale-watching company has been operating out of the Old Harbor in Reykjavík since 1999. A certified operator with a strong environmental record, and the most convenient option if you’re basing yourself in the city. Ten percent off on single tours.
Hauganes Whale Watching. Based in Hauganes near Akureyri, smaller boats than the big-name operators, and often better sightings for it. Fifteen percent off.
North Sailing. Húsavík-based, one of Iceland’s original whale watching companies since 1995, and a serious environmental operation. Ten percent off on their Húsavík classic tour, fifteen percent off on the Hjalteyri tour.
Special Tours. Certified whale watching tours from Reykjavík harbor, plus Northern Lights trips. Ten percent off on single tours.
Spas and baths who are Stuck in Iceland Partners
Hvammsvík Hot Springs. Natural thermal pools in Hvalfjörður, an hour from Reykjavík. Quieter than the better-known spas, and you can walk into the fjord for the full cold plunge. Ten percent off on Classic and Comfort packages.
GeoSea. Geothermal sea baths in Húsavík, overlooking the Arctic Ocean. A striking spot — you can watch for whales from the pool. Ten percent off.
Krauma. Geothermal spa on the Golden Circle, built over Iceland’s most powerful hot spring. Ten percent off.
Secret Lagoon. The oldest pool in Iceland, simple and historic, no marble or bells. My pick if you want the Golden Circle spa experience without the Blue Lagoon price. Fifteen percent off.
Vök Baths. Floating geothermal pools on a lake in Egilsstaðir, East Iceland. Unusual setup and genuinely beautiful. Ten percent off.
Family and indoor experiences
Lava Show. Real molten lava poured in front of you in a theatre in Reykjavík and Vík. Full disclosure — I work there as Sales and Marketing Manager, so take the endorsement with a grain of salt. But the show does what it says, kids love it, and the ten percent code is as real as any other on this page.
FlyOver Iceland. Flying theatre experience near the harbor in Reykjavík. A good rainy-day option and a good fit for families with a mixed-ages crowd. Twenty percent off — one of the bigger discounts on the list.
Aurora Reykjavík. A small Northern Lights exhibition with a VR component. Useful if you’re visiting in summer when the real aurora isn’t visible. Fifteen percent off.
Reykjavík walking and food tours with Stuck in Iceland Partners
CityWalk Reykjavík. Small-group VIP walking tour of the city. A good way to orient yourself on day one. Fifteen percent off.
Your Friend in Reykjavik. Private and small-group walking tours with a genuinely local flavor — less tourist script, more honest city. Ten percent off.
Wake Up Reykjavik. Reykjavík food tour through Icelandic staples and newer places on the scene. Ten percent off.
Storytelling
Mr. Iceland. Viking Story Night — a small-audience storytelling evening. Ten percent off when you enter the code in the booking notes field.
Accommodation
Landhotel. Countryside hotel just outside Hella in South Iceland. A good base for exploring the South Coast, and I have a full feature on them on the site you can read. Fifteen percent off.
Midgard Base Camp. Adventurers’ hostel in Hvolsvöllur, run by the same team as Midgard Adventure. Ten percent off.
Extras
Speak Viking. Online Icelandic language courses. Useful if you are planning a longer stay, or if you just want to learn a few phrases properly. Special offer via the partner link.
Skyn Iceland. Arctic-inspired skincare. Not a tour but worth mentioning — the kind of thing readers ask me about taking home. Ten percent off.
Unlock the codes with the Stuck in Iceland Partners
The codes live behind the newsletter signup. That is how I keep them exclusive — the partners agreed to these discounts on the condition that the savings go to my actual readers and not to the general internet. Subscribe, and you will get the full list immediately. Unsubscribe any time you like; I won’t chase you.