Iceland travel advice from someone who actually lives here
I’m Jón, a native Icelander who has called Reykjavík home for over 30 years. Since 2012, I’ve been running this magazine the way a knowledgeable local friend would — giving you the honest advice, the real discounts from 50+ partners in the Icelandic travel industry, and 200+ expert interviews you won’t find anywhere else. This is Iceland from the inside.
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10% off whale watching from Reykjavik with the acclaimed company Elding
I have partnered with Elding since the early days of this magazine, and I continue to work with them. Not out of loyalty — out of habit, because the tours are good and because the company behaves the way I want an Icelandic tour operator...
Iceland Sheep Round Up: How to Visit Réttir
I am not a farmer. I should get that out of the way first. My most vivid memory from a farm is from when I was four or five. I had been sent off with my cousins to a remote farm belonging to two brothers,...
10% off whale watching from Reykjavik with the acclaimed company Elding
I have partnered with Elding since the early days of this magazine, and I continue to work with them. Not out of loyalty — out of habit, because the tours are good and because the company behaves the way I want an Icelandic tour operator...
Iceland Sheep Round Up: How to Visit Réttir
I am not a farmer. I should get that out of the way first. My most vivid memory from a farm is from when I was four or five. I had been sent off with my cousins to a remote farm belonging to two brothers,...
Road Trips in Iceland
Iceland Sheep Round Up: How to Visit Réttir
I am not a farmer. I should get that out of the way first. My most vivid memory from a farm is from when I was four or five. I had been sent off with my cousins to a remote farm belonging to two brothers,...
New Partner: Lava Car Rental — 5% Off Your Wheels in Iceland
If you’re planning a trip to Iceland, here’s something most first-timers underestimate: the rental car is often the single biggest line on the budget. Hotels and tours you can scale up or down, but a car is a car — and in Iceland, you’re going...
Iceland Sheep Round Up: How to Visit Réttir
I am not a farmer. I should get that out of the way first. My most vivid memory from a farm is from when I was four or five. I had been sent off with my cousins to a remote farm belonging to two brothers,...
New Partner: Lava Car Rental — 5% Off Your Wheels in Iceland
If you’re planning a trip to Iceland, here’s something most first-timers underestimate: the rental car is often the single biggest line on the budget. Hotels and tours you can scale up or down, but a car is a car — and in Iceland, you’re going...
Interviews
From Los Angeles to Arnarfjörður: The Novelist Behind the Artists’ Residency Near Dynjandi
In early July, my wife and I traveled around the Westfjords. One of our favorite stops was Laugaból, also known as The Guesthouse at Dynjandi Falls, in Arnarfjörður. This is where we got to know Leslie Schwartz and Greg Littlewood. They bought the farm in...
From Paraguay to the Rainbow Street: The Couple Behind Seyðisfjörður’s Most Surprising Food Truck
Seyðisfjörður in the East of Iceland has always attracted people who do things their own way. It is a town of just under 700 people at the end of a long fjord in the East, famous for its rainbow street, its artist community, and the...
From Los Angeles to Arnarfjörður: The Novelist Behind the Artists’ Residency Near Dynjandi
In early July, my wife and I traveled around the Westfjords. One of our favorite stops was Laugaból, also known as The Guesthouse at Dynjandi Falls, in Arnarfjörður. This is where we got to know Leslie Schwartz and Greg Littlewood. They bought the farm in...
From Paraguay to the Rainbow Street: The Couple Behind Seyðisfjörður’s Most Surprising Food Truck
Seyðisfjörður in the East of Iceland has always attracted people who do things their own way. It is a town of just under 700 people at the end of a long fjord in the East, famous for its rainbow street, its artist community, and the...
Golden circle
Secret Lagoon Discount Code: Stuck25 for 15% Off
Short answer: the discount code for the Secret Lagoon in Flúðir is Stuck25. It gives you 15% off admission when you book on secretlagoon.is. An adult ticket drops from 4,500 ISK to 3,825 ISK — you save 675 ISK per person. No signup, no catch....
New Partner: Save 5% at Laugarás Lagoon, the Golden Circle’s Newest Geothermal Bath
I have good news for anyone planning a Golden Circle day. Stuck in Iceland has partnered with Laugarás Lagoon, the newest geothermal lagoon in the country, and my newsletter subscribers now get 5% off all three of their admission packages. Laugarás Lagoon opened in 2025...
Secret Lagoon Discount Code: Stuck25 for 15% Off
Short answer: the discount code for the Secret Lagoon in Flúðir is Stuck25. It gives you 15% off admission when you book on secretlagoon.is. An adult ticket drops from 4,500 ISK to 3,825 ISK — you save 675 ISK per person. No signup, no catch....
New Partner: Save 5% at Laugarás Lagoon, the Golden Circle’s Newest Geothermal Bath
I have good news for anyone planning a Golden Circle day. Stuck in Iceland has partnered with Laugarás Lagoon, the newest geothermal lagoon in the country, and my newsletter subscribers now get 5% off all three of their admission packages. Laugarás Lagoon opened in 2025...
The Diamond Circle
Geosea baths in Húsavík – the best chill on the Diamond Circle
It could be argued that geothermally heated water is the best thing about Iceland. It gives us wonderful spas, hot tubs, and swimming pools. One great option for bathing and relaxing are the Geosea baths in Húsavík town. Geosea is an essential part of the wonderful...
Save on whale watching in Húsavík with North Sailing
North Sailing in Húsavík is one of the leading Icelandic tour companies. Since 1995, they have offered whale-watching tours to travelers and received many awards for their focus on environmental issues. Adding this venerable tour company to the long and growing list of my top-rated...
Geosea baths in Húsavík – the best chill on the Diamond Circle
It could be argued that geothermally heated water is the best thing about Iceland. It gives us wonderful spas, hot tubs, and swimming pools. One great option for bathing and relaxing are the Geosea baths in Húsavík town. Geosea is an essential part of the wonderful...
Save on whale watching in Húsavík with North Sailing
North Sailing in Húsavík is one of the leading Icelandic tour companies. Since 1995, they have offered whale-watching tours to travelers and received many awards for their focus on environmental issues. Adding this venerable tour company to the long and growing list of my top-rated...
Reykjavik
10% off whale watching from Reykjavik with the acclaimed company Elding
I have partnered with Elding since the early days of this magazine, and I continue to work with them. Not out of loyalty — out of habit, because the tours are good and because the company behaves the way I want an Icelandic tour operator...
The Reykjavik City Card unlocks the capital of cool
One of the best ways to save money while exploring Reykjavik is to use the Reykjavik City Card. This handy card is a traveler’s key to unlocking Reykjavik’s culture, history, and activities. Dive into Iceland’s museums, enjoy the city’s geothermal pools, or take in the...
10% off whale watching from Reykjavik with the acclaimed company Elding
I have partnered with Elding since the early days of this magazine, and I continue to work with them. Not out of loyalty — out of habit, because the tours are good and because the company behaves the way I want an Icelandic tour operator...
The Reykjavik City Card unlocks the capital of cool
One of the best ways to save money while exploring Reykjavik is to use the Reykjavik City Card. This handy card is a traveler’s key to unlocking Reykjavik’s culture, history, and activities. Dive into Iceland’s museums, enjoy the city’s geothermal pools, or take in the...