Jón Heiðar Ragnheiðarson — Reykjavík-based Iceland Travel Editor since 2012
Icelander Jón Heiðar has run Stuck in Iceland Travel Magazine since 2012. One person, no investors, just honest Iceland travel advice and exclusive discount codes. He has conducted over 200 interviews with local experts, guides, and artists — and built Nonni, Iceland's first Iceland focused AI travel companion.
Guesthouse in Hveragerði is the key to a new life for this entrepreneur
I am always impressed with people who take a plunge and make their dreams come true. My friend and former colleague recently did just this. Her name is Þorbjörg Friðriksdóttir. Þorbjörg, or Tobba as her friends call her, has bought a guesthouse in Hveragerði called...
Vatnajökull ice cave tour – discover the Icelandic sapphire
Four years ago I published an article by the talented Russian photographer Olga Strakhova titled ‘The girl with Iceland tattoo‘. The article was about her first three tours to Iceland. She came so smitten with Iceland that she was determined to move here. I am...
Meet the Icelandic Raven – the real national bird of Iceland
Of course, everybody loves puffins—these slightly funny-looking birds with their colourful beaks and looking like distinguished priests are adorable. But since I was a kid, I have always considered the Icelandic raven as our national bird. To me, puffins were funny tasting birds which I...
Meet the Icelandic cave people
Smári Stefánsson is one of those great innovators in the Icelandic travel industry. He is one of the people behind the Cave People of Iceland which you will find between Thingvellir and the Laugarvatn Fontana baths on the Golden Circle. The ‘modern’ Icelandic cave people...
National park in the Icelandic highlands is for future generations
This article is by Þorgerður María Þorbjarnadóttir and Egill Hermannsson from the Association of Young Environmentalists in Iceland. It is published here to support the founding of a national park in the Icelandic highlands. Follow the Association and the Icelandic Environmental Conservation Organisation on Facebook....
Hiking trails in Iceland – Save 15% on those unique hiking tours
Meet the founder of Fjallhalla Erla Thordis is the founder and owner of Fjallhalla. She is a certified hiking guide who lives in the hamlet of Reykholt on the Golden Circle. She is one of those entrepreneurs in the Icelandic travel industry whom I love...
Reykjavik antique book shop where the printed word reigns surpreme
I usually do not use terms like ‘hidden gems’ for shops in a city. After all, they are open to the public and typically accessible from the streets. People are trying to make money from shops, and they advertise to attract customers. But there is...
The best pizzeria in Reykjavik was founded in the Icelandic annus horribilis
This is an article about the best pizzeria place in Reykjavik. But first some history. Annus horribilis 2009 was a lousy year for Iceland. In the fall of 2008, the Icelandic banking bubble burst. The cost of living skyrocketed, Many people lost their jobs and...
Iceland travel advice from someone who actually lives here
I'm Jón, a native Icelander who has called Reykjavík home for over 30 years. Since 2012, I've been running this magazine the way a knowledgeable local friend would — giving you the honest advice, the real discounts from 50+ partners in the Icelandic travel industry, and 200+ expert interviews you won't find anywhere else. This is Iceland from the inside.