Articles in this section are paid placements from third parties outside the Icelandic travel industry. They’re kept separate from my editorial guides and reviews, which remain independent and written by me.
Staying healthy while chasing northern lights: tips and tricks
Four essential recipes that nourish both locals and travelers in Iceland
Planning the perfect Iceland road trip: essential tips for travelers
Top seven weekend city breaks in Europe
Dating in Iceland: A unique blend of tradition and modernity
The Inspiration of the Northern Lights
Iceland travel advice from someone who actually lives here
I'm Jón, a native Icelander who has called Reykjavík home for over 30 years. Since 2012, I've been running this magazine the way a knowledgeable local friend would — giving you the honest advice, the real discounts from 50+ partners in the Icelandic travel industry, and 200+ expert interviews you won't find anywhere else. This is Iceland from the inside.
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