Discover the Icelandic horse, the pure breed of the Vikings
and Besides the five gaits he is famous for, the most remarkable thing about the Icelandic horse is how decisive it has been for the country’s settlement. The Viking age settlers came to land in the 9th century, bringing this small horse, now known as the...
Pioneering eco friendly whale-watching in Iceland
Whale-watching is a tremendously popular activity for people visiting Iceland. And no wonder; the seas around Iceland are teeming with magnificent and mysterious whales. We humans enjoy watching whales, but until now, eco-friendly whale-watching has not been a priority. Whales do not give up their...
Iceland travel advice from someone who actually lives here
I'm Jón, a native Icelander who has called Reykjavík home for over 30 years. Since 2012, I've been running this magazine the way a knowledgeable local friend would — giving you the honest advice, the real discounts from 50+ partners in the Icelandic travel industry, and 200+ expert interviews you won't find anywhere else. This is Iceland from the inside.