Jón Heiðar Ragnheiðarson — Reykjavík-based Iceland Travel Editor since 2012
Icelander Jón Heiðar has run Stuck in Iceland Travel Magazine since 2012. One person, no investors, just honest Iceland travel advice and exclusive discount codes. He has conducted over 200 interviews with local experts, guides, and artists — and built Nonni, Iceland's first Iceland focused AI travel companion.
Reykjavík at Christmas: What’s Open, What to Do, and How to Save
Reykjavík at Christmas is quiet, dark, and better than you think I love it in Reykjavik in December. I have been big on Christmas all my life; after all, it is the season to be merry! I am no exception. December in Iceland without the...
Vök baths is a must visit nature bath in the east of Iceland
Vök Baths sit on the shore of Urriðavatn lake, about five kilometers from Egilsstaðir on Route 1. Two of the hot pools float on the lake itself. That is not a gimmick; geothermal springs run under the lake, and locals have known for generations that...
Gravel Travel Iceland: Super Jeep Tours and Your 15% Discount
If you want to see the parts of Iceland that most visitors drive past, Gravel Travel is worth knowing about. They are a family-run operator, authorized by the Icelandic Tourist Board, and they are well rated on TripAdvisor. Their 4×4 trucks reach tracks ordinary tour...
The Hengifoss Food Truck Serving Iceland’s Only Sheep Milk Ice Cream
Icelanders used to milk their sheep. For centuries, sheep milk was a common food in this country; then the tradition died out almost completely as farming shifted to meat and wool. A German cultural anthropologist living on the innermost farm in Fljótsdalur, East Iceland, brought...
Secret Lagoon Discount Code: Stuck25 for 15% Off
Short answer: the discount code for the Secret Lagoon in Flúðir is Stuck25. It gives you 15% off admission when you book on secretlagoon.is. An adult ticket drops from 4,500 ISK to 3,825 ISK — you save 675 ISK per person. No signup, no catch....
10% off whale watching from Reykjavik with the acclaimed company Elding
I have partnered with Elding since the early days of this magazine, and I continue to work with them. Not out of loyalty — out of habit, because the tours are good and because the company behaves the way I want an Icelandic tour operator...
Iceland Filming Locations You Can Actually Visit
If you saw The Odyssey this summer and thought the underworld looked oddly familiar, you were not imagining things. Odysseus walks into Hades on a black sand beach about two hours east of Reykjavík, and you can drive to it. 2026 has turned into one...
Iceland Sheep Round Up: How to Visit Réttir
I am not a farmer. I should get that out of the way first. My most vivid memory from a farm is from when I was four or five. I had been sent off with my cousins to a remote farm belonging to two brothers,...
Iceland travel advice from someone who actually lives here
I'm Jón, a native Icelander who has called Reykjavík home for over 30 years. Since 2012, I've been running this magazine the way a knowledgeable local friend would — giving you the honest advice, the real discounts from 50+ partners in the Icelandic travel industry, and 200+ expert interviews you won't find anywhere else. This is Iceland from the inside.