Jón Heiðar Ragnheiðarson — Reykjavík-based Iceland Travel Editor since 2012
Icelander Jón Heiðar has run Stuck in Iceland Travel Magazine since 2012. One person, no investors, just honest Iceland travel advice and exclusive discount codes. He has conducted over 200 interviews with local experts, guides, and artists — and built Nonni, Iceland's first Iceland focused AI travel companion.
110 Iceland Discount Codes — The Biggest Selection of Tour & Travel Discounts in Iceland
I’ve just added 49 new discount codes to the Stuck in Iceland collection, bringing the total to 110 exclusive codes covering tours, rentals, spas, and travel services across Iceland. That makes this the largest single collection of Iceland travel discount codes available anywhere — and...
Perfect Day in Reykjavik 2026: Local’s Guide & Discounts
By Jón Heiðar Ragnheiðarson — Reykjavík local, Iceland travel editor since 2012 | Updated April 2026 I have lived in Reykjavik my entire life. So when people ask me what makes a perfect day in this city, I don’t have to look it up. I...
Iceland Music Guide: A Local’s Introduction to the Scene
Iceland is probably the most musical country on earth, relative to its size. A nation of just under four hundred thousand people has given the world Björk, Sigur Rós, Of Monsters and Men, Laufey, Hildur Guðnadóttir — and that list barely scratches the surface. Per...
How to Save on 2026 Iceland Vacation (Without Cutting Corners)
Iceland has a reputation for being expensive — and honestly, that reputation is not entirely undeserved. But after 14 years of writing about travel here, I can tell you that the difference between a trip that breaks the bank and one that doesn’t usually comes...
Eight Volcanoes, 17 Towns, One Road: Iceland’s Volcanic Way
Iceland’s volcanic landscape tells a story of beauty and devastation in equal measure. Iceland’s rugged beauty is shaped by countless eruptions. However, that has come at a price. Throughout Icelandic history, cataclysmic eruptions have devastated the Icelandic people. If you want to immerse yourself in...
Viking Story Night at Mr. Iceland: One of the Best Evening Activities in Iceland (and You Get 10% Off)
If someone asks me what they should do on an evening in South Iceland that has nothing to do with the Northern Lights, I now have a clear answer: go to Mr. Iceland and listen to Valdimar tell stories. Mr. Iceland is a working farm...
Helena Gallardo of Volcano Heli on How to See Iceland from the Air (the Right Way)
If you’re thinking about seeing Iceland from a helicopter, you’ll probably end up talking to Helena Gallardo at some point. Helena handles customer service at Volcano Heli, a small helicopter tour company based in Reykjavík. They’re not the biggest operation in Iceland, but they’re one...
A Guide to Preparing for Cold Water Dives in Iceland
Cold water diving in Iceland offers an unparalleled adventure for divers eager to explore unique underwater landscapes. However, the extreme conditions require careful preparation to ensure a safe and enjoyable experience. Understanding the specific challenges and necessary gear is crucial for anyone considering this exhilarating...
Iceland travel advice from someone who actually lives here
I'm Jón, a native Icelander who has called Reykjavík home for over 30 years. Since 2012, I've been running this magazine the way a knowledgeable local friend would — giving you the honest advice, the real discounts from 50+ partners in the Icelandic travel industry, and 200+ expert interviews you won't find anywhere else. This is Iceland from the inside.