The 13 Icelandic Yule Lads: Iceland’s Bad Santas
Icelanders have their version of Santa Claus. Actually, we have thirteen versions of Santa Claus. Yes! Iceland has thirteen Santa Clauses, called Yule lads (‘Jólasveinar’ in Icelandic). The global trend of gentrification has caught up with them, and now they are a delight to children....
Iceland travel advice from someone who actually lives here
I'm Jón, a native Icelander who has called Reykjavík home for over 30 years. Since 2012, I've been running this magazine the way a knowledgeable local friend would — giving you the honest advice, the real discounts from 50+ partners in the Icelandic travel industry, and 200+ expert interviews you won't find anywhere else. This is Iceland from the inside.