10% off whale watching from Reykjavik with the acclaimed company Elding
I have partnered with Elding since the early days of this magazine, and I continue to work with them. Not out of loyalty — out of habit, because the tours are good and because the company behaves the way I want an Icelandic tour operator...
Iceland travel advice from someone who actually lives here
I'm Jón, a native Icelander who has called Reykjavík home for over 30 years. Since 2012, I've been running this magazine the way a knowledgeable local friend would — giving you the honest advice, the real discounts from 50+ partners in the Icelandic travel industry, and 200+ expert interviews you won't find anywhere else. This is Iceland from the inside.